Enjoy a Fresh Night at the Han River with ‘EASY TOMORROW’
2019.08.21
Q.one’s EASY TOMORROW, a pill-type hangover reliever from Samyang Corporation, is coming to people enjoying a night out at the Han River.
Samyang Corporation announced on August 16 that it will be holding a sampling event in Yeouido Hangang Park every Friday and in Ttukseom Hangang Park every Saturday from August 30 to September 7. The event may be delayed or re-scheduled depending on the weather condition, and more information will be made available on EASY TOMORROW’s official website and Facebook page.
From 6:00 p.m. to 11:00 p.m. (5:00 p.m. to 11:00 p.m. on Saturday) in the parks where the event will be hosted, EASY TOMORROW event staff will visit people coming to the Han River, play mini pinball games, and hold social media events. One packet of EASY TOMORROW will be given away to every participant. In addition, various other giveaways will be handed out, such as wet wipes, portable cushions, bags, and mosquito-repellent bracelets.
Q.one’s EASY TOMORROW was launched by Samyang Corporation in 2013 as a hangover-curing pill. Yeast extract and mixed plant concentrates (oriental raisin, Atractylodes Lancea, mountain hawthorn fruits, and East Asian arrowroot flowers) are mixed together into a spherical pill. Its main strength is that it provides a quick hangover relief. Each 3g pill is packaged individually, making it easier to carry around and consume.
An official from Samyang Corporation said, “Following people’s exciting reaction to our last Hangang Park event in the first half of the year, we are coming back to the Hangang once again in the second half of the year. We will continue to actively promote EASY TOMORROW in parks of the Hangang river where we can meet people of all different ages face to face.”
In the meantime, EASY TOMORROW has been focusing on establishing a young and lively image with the help of Hyeri from Girl’s Day as a TV commercial model since 2015. As of late, these efforts have led the brand to strengthen communication with various age groups through street sampling events and by participating in festivals that are in line with its young and lively image, like the Daegu Chimac Festival.