Samyang Corporation’s Q.one EASY TOMORROW Wins at Korea Brand Awards 2020 in Manufacturing
2020.11.26
- Evaluated by a judge panel consisting of academic and industrial experts… recognized to win the award in enterprise manufacturing
- Recognized by both consumers and experts to clearly establish itself as a leader in the hangover relief market
- Provides opportunities to experience in an effort to expand its customer base across all age groups, and continue marketing which reflects a newtro trend
▲ Hong Seong-min, the head of H&B Business, Samyang Corporation (right) received a plaque and certificate on November 20 in Novotel Ambassador Seoul Gangnam after Q.one EASY TOMORROW won an award in enterprise manufacturing at the 8th Korea Brand Awards in 2020.
Samyang Corporation (CEO & Vice President Song Ja-ryang), a food and chemical affiliate of the Samyang Group, announced on November 23 that its hangover cure product Q.one EASY TOMORROW won an award in enterprise manufacturing at the 8th Korea Brand Awards 2020 which was held in Novotel Ambassador Seoul Gangnam on November 20.
At the Korea Brand Awards hosted by the Korea Marketing Association (Chairman: Lee Hae-seon), a judge panel consisting of academic and industrial experts comprehensively evaluates the candidates in terms of leadership, infrastructure, marketing strategies, and marketing execution to select the final winners.
This year’s awards consisted of five categories in total: personal, enterprise, leadership, product, and consumer satisfaction. For the enterprise category, the awards went to companies which outperformed with customer-centered brand marketing in two sectors: manufacturing and service.
Q.one EASY TOMORROW won an award in enterprise marketing as it was evaluated by the judge panel that the company introduced and pioneered a new form of round pill in the hangover relief market, which was traditionally dominated by beverages, and its marketing strategy is outstanding, which showed an appropriate marketing strategy of targeting the young generations and emphasizing storage and convenience by making use of the round pill form.”
After being ranked as no. 1 in the Brand Customer Satisfaction Index (BCSI) for 3 years in a row from 2018 to 2020, the company proved its position as an unwavering brand in the hangover relief market by winning the Korea Brand Awards this year with EASY TOMORROW and by receiving acknowledgement from both consumers and experts.
An official from EASY TOMORROW said, “This award is an acknowledgement of our challenging efforst in pioneering new areas in the market. EASY TOMORROW will expand its customer base across all age groups and launch a trendy marketing strategy so that it can establish itself as everyone’s go-to hangover cure product.”
EASY TOMORROW is a hangover cure product launched by the Samyang Group in 2013. Yeast extracts and mixed plant concentrates (Hovenia dulcis fruit, Atractylodes rhizome, Chinese hawthorn fruit, and Pueraria lobate flower) are mixed together into a round pill. Its strength is that it helps to cure a hangover quickly. Each 3 g pill is packaged individually, which makes it easier to carry around and consume. EASY TOMORROW STICK, which was launched newly this year, is a hangover relief stick product which added mango juice, helping to cure a hangover with a delicious flavor. It is a slim stick that can be consumed easily by squeezing before or after drinking. It also adds curcumin and kudzu root extracts on top of yeast extracts, EASY TOMORROW’s major ingredient.
EASY TOMORROW has conducted various marketing activities to expand its customer base across all age groups and solidify its brand position as a leader in the hangover relief market. Last year, the company set up booths in Daegu Chimac Festival and held sampling events in Hangang Parks, which provided various opportunities to experience EASY TOMORROW across different age groups.
This year, EASY TOMORROW launched marketing strategies targeting each age group by reflecting a newtro trend. In August, the company launched “EASY TOMORROW Music Cafe,” a limited edition under the retro concept, targeting funsumers (consumers targeting for fun) and fun value (value for fun) among the MZ generation.
This summer, EASY TOMORROW unveiled the viral horror video “EASY TOMORROW Mola” on its official YouTube channel, bringing back memories among those in their 30s and 40s. The video, which parodied M, a Korean horror drama series aired in 1994, features people who are suffering from a hangover and then learn about EASY TOMORROW. Their eyes start to turn blue, a color symbolizing EASY TOMORROW, until they overcome the hangover. The ad has hit more than 5 million views, garnering positive reaction among the 30s and 40s.