Samyang Corporation’s Q.one EASY TOMORROW - Package Design Renewal
2016.08.23
▲ Samyang Corporation undertook a package renewal for its hangover pill Q.one EASY TOMORROW
On August 23, Samyang Corporation (CEO: Mun Seong-hwan) announced that it had completed the package renewal of Q.oneEASY TOMORROW. The newly unveiled EASY TOMORROW package added to the sophisticated and luxurious feel while maintaining the existing brand colors. In addition, the quantity of key ingredients such as yeast extract (24%), Oriental raisin tree fruit (5%) and vitamin C (6.7%) is easily recognizable on the package with relevant emoticons. Overall, the new package helps consumers easily recognize that the product provides hangover remedies.
In the meantime, Q.one EASY TOMORROW recorded a 200% increase in sales in the first half of 2016, compared to the same period last year. It has been reported that the Korean hangover pill market led by EASY TOMORROW has grown by 110% in the first half of 2016 compared to the same period of 2015.