Q.one’s “EASY TOMORROW,” Selected as the No. 1 Hangover-Cure Brand for Two Years in a Row in the Brand Customer Satisfaction Index (BCSI)
2019.09.30
- No. 1 brand chosen by 1,105 consumers nationwide in a face-to-face questionnaire survey
- 50 million packets sold so far… Focusing on expanding the customer base with various online and offline activities
Samyang Corporation announced on the 30th that Q.one’s EASY TOMORROW, a hangover-cure round pill, was chosen as the No. 1 brand in the hangover-cure category for two years in a row in the 2019 Brand Customer Satisfaction Index (BCSI) Awards hosted by the Korea Marketing Association.
The Korea Marketing Association’s BCSI Awards selects brands based on a face-to-face questionnaire survey on the overall satisfaction, repurchase intention, quality satisfaction and price satisfaction of consumers who have actually used the brand products. 1,105 consumers participated in this survey, conducted from July 8 to 26.
An official from Q.one’s EASY TOMORROW said, “Being awarded as the number 1 brand for two years in a row demonstrates that EASY TOMORROW has firmly established itself as a dominant brand in the hangover-cure market. We will grow EASY TOMORROW into a brand loved by everyone from young trendy people to middle-aged people and make inroads into the global market.”
Q.one’s EASY TOMORROW was launched by Samyang Corporation in 2013 as a hangover-curing pill. Yeast extract and mixed plant concentrates (oriental raisin, Atractylodes Lancea, mountain hawthorn fruits, and East Asian arrowroot flowers) are mixed together into a spherical pill. Its main strength is that it provides a quick hangover relief. Each 3g pill is packaged individually, making it easier to carry around and consume.
EASY TOMORROW has grown rapidly since 2016 and has become one of the largest brands in the hangover-cure market. Its cumulative number of packets sold exceeded 10 million in November 2017 and 30 million in October 2018, and the annual number of packets sold has grown 8.5 times from 2016 to 2018. Last year, packets were sold every 2 seconds, and the cumulative number of packets sold surpassed 50 million in June this year.
Samyang Corporation is focusing on expanding its customer base to maintain EASY TOMORROW’s growth momentum. Through its TV commercial featuring EASY TOMORROW’s female model Hyeri front and center, along with the new male model Lee Si-eon, Samyang Corporation’s strategy is to expand its customer base across all age groups.
As part of this strategy, Samyang Corporation recently carried out not only online marketing activities such as opening EASY TOMORROW’s official website and launching the EASY TOMORROW Empathy Campaign, but also offline marketing activities such as establishing a promotional booth at the Ultra Music Festival Korea and hosting sampling events at Hangang River parks, receiving positive feedback from customers.