Samyang Corporation’s Q.one EASY TOMORROW to Keep Customers Warm in Cold Weather with Hot Cafe
2020.01.14
Q.one EASY TOMORROW, a hangover curing round pill from Samyang Corporation, is opening a one-day cafe to keep customers warm in cold weather.
Samyang Corporation will open ‘Hot Cafe' on January 15th and 30th at Gwanghwamun and Hongdae, respectively, and provide various promotional giveaways.
Hot Cafe is a promotional event that provides up to 4 packets of EASY TOMORROW along with coffee. Coffee and EASY TOMORROW will be provided to every visitor, and if they draw lots or participate in the social media event, an additional EASY TOMORROW will be provided to them. In particular, an EASY TOMORROW Lucky Bag containing 2 packets of EASY TOMORROW and gift exchange certificates will be provided to customers who participate in the event where they post photos on social media. EASY TOMORROW has prepared a lot of giveaways celebrating the new year such as hand warmers and wireless chargers.
Q.one EASY TOMORROW is holding this event at Gwanghwamun and Hongdae on different days to meet more diverse customers. The Hot Cafe in Gwanghwamun targeting office workers will open from 11:00 at Gwanghwamun Plaza in in front of Dong-a Ilbo, and the Hot Cafe at Hongdae targeting young people will open from 14:00 in Sangsang Madang (Dream Plaza).
For the success of Hot Cafe, Hyeri, EASY TOMORROW’s advertising model, will become the barista of the day and give coffee to 100 people on a first-come, first-served basis. You can check out more information about Hot Cafe and Hyeri’s visit on EASY TOMORROW’s official website.
An official from EASY TOMORROW unveiled future plans, saying: “We are doing this promotion in two places, Gwanghwamun and Hongdae, to help customers from various age groups to get over cold weather and their hangover all at once. This year, we are expanding the target audience to all age groups and contributing to establishing a healthy drinking culture as the leading hangover cure brand.”
Meanwhile, EASY TOMORROW is actively communicating with customers through offline events that fit with each season’s characteristics. In March, when new semesters begin in colleges, the company holds a street sampling event and sponsors membership trainings (MT). In the summer, the company meets young people by setting up promotional booths in various festivals such as Ultra Korea and Daegu Chimac Festival. Furthermore, the company provides customers from various age groups with an opportunity to experience EASY TOMORROW by holding a sampling event for customers hanging out at Hangang parks on summer nights.
EASY TOMORROW is a hangover cure round pill product launched by Samyang Corporation in 2013. Yeast extracts and mixed plant concentrates (Oriental raisin, Atractylodes lancea, Chinese hawthorn fruits, and East Asian arrowroot flowers) are mixed together into a round pill, which cures a hangover quickly.