Samyang Corporation’s Q.one’s EASY TOMORROW Won Web Award Korea 2019
2019.12.13
Samyang Corporation announced on December 13 that the website of Q.one’s EASY TOMORROW, a hangover-cure round pill, was awarded the Grand Prize in the food category from Web Award Korea 2019 held on December 12 in Lotte Hotel, Jamsil, Seoul.
Web Award Korea, which is hosted by the Korea Internet Professionals Association, is an event where a panel of 3,500 Korean Internet experts serve as judges to choose the most innovative and outstanding websites run in Korea in six different areas, including visual design, user interface (UI) design, and service.
The panel of judges evaluated EASY TOMORROW’s website highly in terms of service and visual design, saying that “EASY TOMORROW’s website properly allocates posts that make you feel like it is communicating with customers and reflects the latest trends, providing reliability.”
Celebrating this award, EASY TOMORROW is holding a quiz event on its website until December 22 where participants identify the emblems of the awards that EASY TOMORROW won in 2019. Individuals can visit EASY TOMORROW’s website and leave their answers in the comments. The company will select winners and offer giveaways such as AirPods Pro, gift certificates, and EASY TOMORROW gift sets.
EASY TOMORROW launched its official website back in June to increase contact points and reinforce communication with customers. As EASY TOMORROW’s website uses illustration characters and hashtags that reflect the latest trends and provides information about products and various online and offline events all at a glance, it is quite intuitive and delivers information efficiently.
EASY TOMORROW is expanding its communication with customers through various events in addition to its website. EASY TOMORROW held Relay Twist Concert and a Hyeri autograph signing event to strengthen its communication with the younger generations. EASY TOMORROW also launched the Empathy Campaign in August to capture via camera the stories of those in their 20s having honest conversations with their parents and empathize with each other. Recently, EASY TOMORROW has been participating in multi-faceted activities such as the Sound Drinking Campaign together with Kakao T Driver to encourage a proper drinking culture.
An official from Samyang Corporation’s EASY TOMORROW said, “We are planning to reinforce EASY TOMORROW’s brand identity by actively using the website to expand events and provide information. We will promote it as an integrated channel of communication to communicate with customers across all age groups and contribute to a healthy drinking culture.”
Q.one’s EASY TOMORROW is a hangover-cure round pill product launched by Samyang Corporation in 2013. Yeast extracts and mixed plant concentrates (oriental raisin, Atractylodes lancea, mountain hawthorn fruits, and East Asian arrowroot flowers) are mixed together into a round pill, which helps to quickly cure hangovers. Back in September, EASY TOMORROW ranked number one for two years in a row in the Korea Marketing Association’s 2019 Brand Customer Satisfaction Index (BCSI), and is currently beloved by many customers.