Q.one EASY TOMORROW Enhancing Its Brand Identity with a Relay “Twist” Concert
2019.11.15
Q.one's EASY TOMORROW accelerates the building of its brand identity by hosting a concert.
Samyang Corporation announced on November 13 that Q.one’s EASY TOMORROW, a hangover-cure pill, will be hosting a relay twist concert Hot Stage on November 23 and December 7.
This performance, which is planned as a “twist” concert, is being held not in theaters but in art galleries or cafes with an industrial atmosphere, subverting the audience’s expectations. The Art Gallery Dance Music Concert, which will be held on November 23 at the Savina Museum, in Eunpyeong-gu, Seoul breaks the stereotype that a museum should be quiet and features high-profile singers like Norazo and Romantic Punch and the b-boy crew Burst Field for exciting dance performances. The Factory Hip Hop Concert, which will be held on December 7 in Café Grandpa Factory, am industrial like café/ art space in Seongsu-dong, Seoul, features trendy rappers such as Basick, SuperBee, and HAON, who was recently featured in EASY TOMORROW’s TV commercial.
You can book tickets for the Art Gallery Dance Music Concert and the Factory Hip Hop Concert EASY TOMORROW’s website starting noon, November 13 and 25, respectively. The prices are set at KRW 2,900, which costs the same as one packet of EASY TOMORROW. EASY TOMORROW will donate all proceeds from ticket sales.
An official from EASY TOMORROW said, “One of the reasons why EASY TOMORROW is popular is that it has broken down the existing paradigms in the hangover-cure market. We will continue to plan promotional activities to enhance EASY TOMORROW’s brand identity.”
EASY TOMORROW adds more fun with pre-concert and on-site events. EASY TOMORROW began its Concert Cheering Comment Event starting on November 9 on its official website and will hold a Ticketing Success Hashtag Event from each of the ticket booking start dates to provide chances at receiving prizes such as tickets or an opportunity to take a photo with the artists on the concert day.
If you use various props at the concert venue and upload photos taken with them on your social media along with the hashtag, you can receive various giveaway items such as EASY TOMORROW and Seven Springs vouchers from a prize draw. It will also provide a service that will immediately print out photos uploaded on social media. For more information about this event, you may visit EASY TOMORROW’s official website.
Q.one’s EASY TOMORROW is a hangover-cure pill product launched by Samyang Corporation in 2013. Yeast extracts and mixed plant concentrates (oriental raisin, Atractylodes lancea, mountain hawthorn fruits, and East Asian arrowroot flowers) are mixed together into a round pill, which helps cure hangovers quickly. So far, EASY TOMORROW has focused on communicating with its customers by setting up booths at various festivals such as Ultra Korea, Daegu Chimac Festival, and Sinchon Beer Festival. Recently, it ranked 1st for two straight years the hangover-cure category of the 2019 Brand Customer Satisfaction Index (BCSI) and is loved by many customers.